SEO

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

Digital Marketing is designed to Develop real word Digital Marketing skills. We prepare individuals who are skilled to execute online solutions for a Business. Develop practical expertise that can immediately be leveraged at handling; owner managed businesses, e-commerce businesses, Digital agencies, Communication and public relations, web marketing organization’s and free lancing projects.

SEO Training Syllabus :

MARKETING

• Lesson 1. What is Marketing

• Lesson 2. What is Traditional Marketing

• Lesson 3. History of Marketing

• Lesson 4. Types of Marketing

• Lesson 5. Why Learn Marketing

• Lesson 6. Benefits of Marketing

• Lesson 7. Difference between Sales and Marketing

• Lesson 8. Principles of Marketing – 4 P’s of Marketing

• Lesson 9. Conducting Marketing Research

• Lesson 10. Assignment on Marketing

DIGITAL MARKETING TRAINING

• Lesson 1. What is Digital Marketing

• Lesson 2. Difference between Traditional & Digital Marketing

• Lesson 3. Digital Marketing Basics

• Lesson 4. Basics of advertising

• Lesson 5. What is Digital Media?

• Lesson 6. Digital Media Vs. Traditional Media

• Lesson 7. Benefits of Digital marketing

• Lesson 8. Latest Digital marketing trends

• Lesson 9. Digital media marketing platforms

• Lesson 10. Digital Marketing strategy for websites

Understanding IT Infrastructure

• Lesson 1. What Are Website?

• Lesson 2. What are Domains and Hosting Providers

• Lesson 3. How to Setup your own Website

• Lesson 4. Types of Websites and CMS Tools

• Lesson 5. What is Programming Languages

• Lesson 6. What is HTML?

• Lesson 7. Learning HTML

• Lesson 8. Latest Digital marketing trends

• Lesson 9. Digital media marketing platforms

• Lesson 10. Digital Marketing strategy for websites

Search Engine Optimization (SEO) & Search Experience Optimization ( SXO ) :

Search Experience Optimization (SXO)

• Lesson 1. Introduction to What is SXO

• Lesson 2. Improving Website Speed & Performance

• Lesson 3. Reducing server response timings

• Lesson 4. Compressing Images

• Lesson 5. Minifying HTML, CSS and JS

• Lesson 6. Reducing unwanted error scripts from website

• Lesson 7. Integrating Security in Website (SSL Certificates)

• Lesson 8. Following W3C Validator

• Lesson 9. Leveraging Browser Cache’s

On-Page optimization in SEO

• Lesson 1. Basics of Search Engine Optimization

• Lesson 2. How search engine works?

• Lesson 3. Google Search Architecture

• Lesson 4. Ranking methodology

• Lesson 5. Understanding the SERP

• Lesson 6. Search Operators

• Lesson 7. Search Algorithm Updates

• Lesson 8. Panda, Penguin, Humming Bird and

• Lesson 9. Pigeon Update

• Lesson 10. Latest search updates and predictions

Google Webmaster Tools or Search Console (GWMT)

• Lesson 1. What is GWMT?

• Lesson 2. Adding site and verification

• Lesson 3. Setting Geo-target location

• Lesson 4. Search queries analysis

• Lesson 5. Filtering search queries

• Lesson 6. External Links report

• Lesson 7. Crawls stats and Errors

• Lesson 8. Sitemaps

• Lesson 9. txt and Links Removal

• Lesson 10. HTML Suggestions

• Lesson 11. Url parameters (Dynamic Sites only)

Keywords Research and Analysis

• Lesson 1. Introduction to Keyword Research

• Lesson 2. Business analysis process

• Lesson 3. Practical case study

• Lesson 4. Practical case study

• Lesson 5. Keyword Research Methodology

• Lesson 6. Keywords Analysis Tools

• Lesson 7. Keyword generation ideas

• Lesson 8. Competition Analysis

• Lesson 9. Finalizing the Keywords List

• Lesson 10. Tools used for SEO Audits and Keyword Analysis

Types of Websites

• Lesson 1. Basics of HTML/CSS

• Lesson 2. Basics of WordPress

• Lesson 3. Why Word Press?

• Lesson 4. What is Java Script

• Lesson 5. Factors for Local Rankings

• Lesson 6. Strategy for Local SEO

• Lesson 7. txt and its importance

• Lesson 8. URL Redirecting Techniques [.htaccess]

• Lesson 9. Custom 404 Error Page

• Lesson 10. Black hat SEO Techniques

• Lesson 11. Link Building Strategies

• Lesson 12. Reports and Management

• Lesson 13. Website Position Analysis

• Lesson 14. Website Monthly Reports

• Lesson 15. Website Monetization

Introduction to Off-Page Optimization in SEO

• Lesson 1. How AdSense Works

• Lesson 2. Submission to search engines Guidelines

• Lesson 3. Linking Building Methodology

• Lesson 4. Types of Linking Methods Different types of payment models used

• Lesson 5. Dofollow Vs Nofollow Links Types of Ad Formats

• Lesson 6. Links Analysis Tools How to choose correct ad formats

• Lesson 7. Business Directory Submissions

• Lesson 8. Social Bookmarking

• Lesson 9. Classified Ads

• Lesson 10. Blog Linking, Internal Linking Reporting and Analysis

• Lesson 11. Using Classifieds for Inbound traffic

• Lesson 12. Generating Links from QA sites Linking

• Lesson 13. Blogging and Guest Blogging Affiliate marketing networks

• Lesson 14. Press Releases

• Lesson 15. Social Media Links

• Lesson 16. Local SEO

Google Analytics for SEO

• Lesson 1. Installing Analytics in Site

• Lesson 2. Understanding the Analytics Dashboard

• Lesson 3. Generating Reports

• Lesson 4. Importance of Local Audience, Traffic and Site Reports

• Lesson 5. Submission to Google My Business Goals and Conversions

• Lesson 6. Yelp, Yellow Pages, Just Dial, GETIT.

• Lesson 7. SEO Examination + Live SEO Project

Extras - WordPress

• Lesson 1. Why WordPress

• Lesson 2. Word Press Installation on Server

• Lesson 3. Understanding the Dashboard

• Lesson 4. Changing the default Settings

• Lesson 5. Installing and customizing themes

• Lesson 6. Content management in WP

• Lesson 7. Creating categories, pages and posts

• Lesson 8. Adding menu to site

• Lesson 9. Adding widgets to site

• Lesson 10. Installing useful plugins for site features

• Lesson 11. SEO specific plugins

App Store Optimization ( ASO )

• Lesson 1. SMS Campaigns

• Lesson 2. Email Marketing

We will provide the live website for testing and implementing all the SEO concepts learned in the course.

Syllabus Updates : Since each year google adds new features, we keep adding/upgrading our syllabus every 6-12 months to accommodate for advancement. Some topics can be omitted from syllabus without prior notice as they might be redundant or not relevant to the batch being trained. You can request any Topic from your trainer.